In this amazing tale of the power of social media, Mark Cropp, a young man New Zealand, found himself at a crossroads after serving a two-year, three-month sentence for a botched drug deal.

During his time behind bars, Mark, desperate for a fresh start upon release, made a decision that would profoundly impact his life.

One night in his jail cell, heavily intoxicated on homemade alcohol made from fermented apples, bread, and sugar, Mark and his brother made a pretty life-altering decision…

The face tattoo

In a haze, they decided to tattoo Mark’s face with his nickname using a makeshift ink that was made from toothpaste and melted plastic knives and forks. The resulting giant black tattoo, boldly spelling “Devast8” across his jaw and lower face, would eventually become a symbol of regret.

Upon his release from prison, Mark faced the harsh reality of unemployment. Although he was eager to reintegrate into society and provide for his partner and young daughter, he soon discovered that his large face tattoo was making this virtually impossible. Despite his prior work experience, potential employers were instantly put off by the visible ink, meaning Mark was unable to secure a job.

Mark told the Daily Mail Australia the meaning behind the tattoo saying: “You know there was a long time there where I would devastate everything I touched. I would end up devastating everyone I met or got close to.”

He continued: “They would be disappointed with something I had done or said – I was always hearing ‘that’s devastating.’ Once it was started, I thought, I can’t go back on it now. I wish I had stopped while the outline was there to be quite honest,’ he said.